Creating An Effective Home Marketing Plan For Home Business Mom
I just read something on the internet and thought this might be useful for all work at home mums. It is just something general about doing a home marketing plan for your internet store and how you should do it. I will write more, once I have more in-depth information about ways to market your product. For the time being, this is what i have gathered :-
Home Marketing Ideas For Home Business Mom
Standing out - How are you going to make yourself stand out with so many competitors out there? This is not an easy answer, right? I am also cracking my head how to make my product special compared to others - something no one can offer.
From my point of view, sometimes it is hard to determine what can be considered special? Take a baby stroller for example, they all have wheels, they are made to carry babies/toddlers, they all fold. But why do customers choose this stroller over another? Is it because of the brand or the comfy cushion they have? As a mother, we instinctively know what our child needs but sometimes difficult to recognise or understand what a mum or child wants out of the stroller. Different things will appeal to different group of parents.
Like i mentioned earlier, we need to be somewhat special compared to others. How about giving extra warranty on the stroller? Will this attract them to buy from you?
Next, get to know who your customers are, because knowing them will help you where to find people like them. For example, your cutomers are mums who are looking for organic food. You can start to do an online survey (i.e forums) . I don’t know about you, but as a mum i like to chat. I like to share stories with others about - my kids, ways to take care of my health, where to find family friendly place to eat and etc. You can start chatting with them in forums and ask them questions that bothers you. Maybe you’ll be able to get something out of it.
Customer relationship is no different than this actually. It is about getting to know your customers. Good customer service like e-mailing them when you have new stuff coming in or giving discounts to loyal customers may not only attract them to come back to your store frequently and buy from you, but with the service you provide, they might even recommend their friends to you.
Once you have got the relationship built with your customers, getting them to buy more from you isn’t going to be difficult. Take supermarket for example, they normally get you with their ‘buy one get one free’ offer - you are probably not looking to buy baby nappies today, but with the offer they are offering, it is hard to resist.
‘Sales promotion’ techniques with a bit of care and judgement can really help. Knowing when to use it and what type of techniques will be right for your product will help you get your customer to spend more.
Hope this home marketing ideas for all home business moms helps!
